SaaS Jobs to be Done - Product Design Framework Introduction

https://chat.whatsapp.com/Ija2OAxwkERCn8lm6hQiAz

Any experienced Product Manager would vouch that their real Job is to facilitate effective decision making among a cohort of Cross Functional Experts.

It would be an understatement to say that Product Managers job is build the right product and product right through effective discovery and efficient delivery.

While the stated objectives are clear, the outcomes are not due to the fallibility of human behavior. When bias, assumptions, heuristics and HIPPO overwhelm you, your decision index shakes and wavers to a point where dysfunction is the normal and failure is the result.

A lot of thought has gone into overcoming the human issue through objective assessment of situations and potential actions.

What is Jobs to be Done ?

Jobs to be Done is a simple framework for situational analysis that helps you make forward looking decisions with the least possible invasion of bias, assumptions, heuristics and HIPPO by objectively answering the "why" of our decisions.

In this session you will understand how to construct the TEFAMBO framework.