SaaS Marketers Connect | powered by DeepL | Berlin Chapter | Tue, 27.05 5:30pm

Cracking the Code of DACH Marketing
Building local resonance

We’re opening our doors at DeepL’s Berlin Mitte office to bring together the B2B SaaS marketing community. This isn’t a pitch-fest - just honest conversations about what’s working (and what’s not) in regional marketing.

Who should join?
Campaign, field, demand gen, and growth marketers. Regional marketers. Anyone curious about how global SaaS brands are adapting their tactics to resonate in the DACH region.

What we’ll talk about:
How to localize more meaningfully, avoid surface-level “regionalization,” and truly connect with German-speaking audiences while scaling globally.

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📅 When: Tuesday, May 27
🕠 Time: 17:30–20:30
📍 Where:
DeepL @ WeWork – 2nd Floor
Neue Schönhauser Str. 3–5, 10178 Berlin Mitte

Doors open at 17:30 – please arrive between 17:30–18:00. Doors close at 18:15 sharp.

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🗣️ Agenda:
17:30 – Doors Open
18:00–19:15 – 3 Keynotes on cultural adaptation and DACH marketing
19:15–20:30 – Networking & drinks

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No vendors, no pitches—just marketers learning from marketers.
📬 Questions?
Reach out to: Eustachy Bielecki / eustachy.bielecki@deepl.com

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🎙️ Speakers:

Morana Perić, Director of Localization, DeepL

Morana is a Croatian-born Berlin-based localization, content and UX professional. She has spent the past 14 years working as a manager and leader in the tech industry, building up localization, content and UX teams and processes while working on lean and efficient workflows. She loves to talk about why building products with great user experience is important, what good localization really means, why storytelling is the most underrated skill in business, empowering women in leadership, and how businesses and individuals can apply systems thinking and holistic approach for growth and scale.

Fanni Tihanyi, Regional Marketing Lead, CloudBees

Fanni is a seasoned demand generation and revenue marketer with over 10 years of experience in PR, communications, and marketing roles. She has spent the past 7 years driving regional marketing strategies for SaaS companies across EMEA. Fanni held impactful roles at IBM, Freshworks and impact.com, where she led GTM strategy for the DACH region - successfully launching in the company’s first non-English speaking market. Currently, she leads marketing across EMEA North & Central at CloudBees. Beyond her professional role, Fanni is passionate about intercultural communication, she thrives on exploring different cultures and languages.

Thomas Allgeyer, Managing Director & Founder, Frenus GmbH

Thomas Allgeyer is the Founder and Managing Director of Frenus, a Stuttgart-headquartered market-intelligence consultancy with a global workforce, established in 2010. By deploying agile, AI-enabled research teams - whose senior specialists augment algorithms with sector-specific judgement, multilingual source mining, proprietary expert interviews and board-level strategic framing - he supports clients including Zoom, Hilti, Mercedes-Benz, T-Systems and IDnow in entering new markets, winning high-value business and sustaining a decisive competitive edge.