The Invisible Funnel: What actually works in AI Visibility | DeepL x Semrush

📅 Wednesday, 30th September | 6–8pm
📍 DeepL Office, Berlin Mitte (see practical info below)

Topic: The Invisible Funnel: what actually works in AI visibility, and what the evidence says doesn't

This session:

Every marketing team is now being sold a number for how visible their brand is inside AI answers. Very few can say what that number actually measures.

We've teamed up with Anton Andrusenko, Senior PM AI Lab at Semrush to look for
for the evidence: controlled experiments, independent benchmarks, academic research, and the vendor studies behind today's AI visibility claims.

In this 30-min. session we will cover:

• Clicks and traffic: what the research really shows about AI answers and referral behaviour.
• Retrieval and selection: how AI systems find and choose sources, and what that means for what you publish.
• Tactics under test: which optimisation moves hold up under testing, and which are just confident guessing.
• Why the tools disagree: how two platforms can give the same brand very different visibility scores.

Q&A with Guests
Bring your questions.This is an open conversation and
all perspectives are welcome.

Happy Hour
Wind down with drinks, pizza and a great company.

Practical Info

🚪 Doors open at 5:30 PM (please arrive by 6:15 PM for registration at reception)

📍 WeWork / DeepL Office, 2nd Floor · Neue Schönhauser Str. 3–5, 10178 Berlin

🎟️ Spots are limited, grab yours now

See you there! Stan & the SaaS Marketers Connect Berlin team