Generative AI adoption is leading sales and marketing leaders into a defining moment. In this dynamic session, Carol Meyers—experienced tech CMO and operating partner at Glasswing Ventures—will explore how AI is accelerating go-to-market transformation and challenging organizational models. From autonomous BDRs to AI-powered content creation and lead prioritization, forward-thinking teams are embracing new tools to drive impact, not just scale.
Carol will share insights from AI-native startups and outline how seasoned sales and marketing professionals can shift their strategies to stay competitive. The session will address critical questions around market disruption, evolving buyer expectations, and internal team readiness. Attendees will walk away with a framework for evaluating AI’s role in their GTM functions, examples of high-impact use cases, and practical steps to begin reshaping their teams for the future.
As the final session of the SAMI spring season, this discussion offers timely guidance to rethink roles, retool capabilities, and build a culture ready to thrive in the AI era.
About the Speaker:
Carol Meyers is a seasoned sales and marketing executive and operating partner at Glasswing Ventures, known for scaling tech companies from startup to IPO. As CMO of Rapid7, she led a 10x revenue increase and a successful IPO. She’s held executive roles at LogMeIn, Unica, and Shiva, and contributed to four IPOs and numerous acquisitions. Carol is recognized for building brands, crafting growth strategies, and leading high-performing teams. Her experience spans cybersecurity, SaaS, and automation. She serves on the boards of Markforged, Rewind, and SearchStax, and is a frequent speaker and contributor to marketing and product marketing thought leadership.
