Thu, Mar 19 · 8:00 AM EDT
Buyer personas are broken — we’ve all known it for years. They’re usually created in a workshop, polished in a deck, and then forgotten the minute the quarter gets chaotic. Meanwhile, AI is quietly rewriting the rules. Synthetic buyers, which are AI-generated buyer models that behave like real people, are changing how companies test messaging, allocate budget, and make decisions long before the stakes get expensive.
In this SAMI session, we’re tearing down the myth of the “representative persona” and replacing it with actionable models that respond to your messaging in real time. You’ll see how leaders are using synthetic audiences to pressure-test campaigns, predict reactions, experiment with segmentation, and bridge the gap between marketing experiments and sales outcomes. Real B2B and B2C examples will be shared.
You’ll walk away with:
How to integrate synthetic buyers into growth workflows
Where the technology is overhyped — and where it’s becoming a competitive edge
Concrete steps you can take to explore using synthetic buyers for your sales and marketing use cases.
If the old playbook was “know your audience,” the new playbook is to build them, model them, test them — before your competition does.
ABOUT THE SPEAKER:
