ChatGPT for Marketing and Sales: Friend or Foe?

It's been a long time since a new technology has created as much buzz as ChatGPT. In its own description, ChatGPT is “an AI-powered chatbot developed by OpenAI, based on the GPT (Generative Pretrained Transformer) language model. It uses deep learning techniques to generate human-like responses to text inputs in a conversational manner." Simply put, ChatGPT could blow up your content strategy. The potential for marketing and sales to create content quickly and at scale are mind boggling, yet so are the risks. How will AI technologies like ChatGPT, which automate what's considered creative, human work, affect the sales and marketing professions in the future? In this session we'll do a deep dive into what ChatGPT is, some ideas for how you may want to try using it, along with red flags and areas of potential concern.

ABOUT THE SPEAKER: Will Robinson is the Founder of Creative Chaos Consulting. He quickly recognized that OpenAI's ChatGPT could seriously disrupt content creation and strategy, so he researched its limits and applicability to sales and marketing. Will is a Boston-area entrepreneur passionate about bringing innovative products to market and helping businesses grow, pivot, and scale. He has led product, marketing/sales, and consulting teams for multiple tech startups and the F100. He's an inquisitive lifetime learner who has developed/launched new products in several markets, including AI/ML, security, healthtech, fintech, CRM, B2C, privacy, and mobile.