Get More Customers Without More Marketing

Marketing and product decisions shouldn't be based on intuition, assumptions, or another company's playbook. Insights from your best customers should lead the way. In this session, with the guru in customer experience mapping, we'll cover the customer-led process for getting clarity on your ideal customers, uncovering why they chose you over all the other options, and spotting the gaps between where you are now and where you need to be. Better yet, you'll learn how to pull this off with your existing data and current team.

About the speaker: Georgiana (Gia) Laudi is the CEO and co-founder of Forget the Funnel, a product marketing advisory firm. Gia is a strategic advisor, mentor, and speaker who's passionate about helping teams turn customer value into revenue-generating outcomes. Gia has been launching and building B2B and B2C brands online since 2000. She has a proven track record as a marketing exec and product growth advisor working with successful high-growth recurring revenue startups including Sprout Social, Bitly, Autobooks and Rand Fishkin’s new SaaS SparkToro.