The Gobbledy Trap: Fix Messaging Malpractice to Transform Marketing & Sales

"Gobbledy" is the nonsense language that companies fall back to using instead of writing clear, concise copy. Companies give lots of excuses why they use this language: "it's what our customers respond to" or "emails have to be short or nobody will read them" or "everyone knows what a purpose-built customer data platform purpose built for customer-obsessed marketers means so I don't have to explain it." In this discussion we'll discuss strategies for how to bring clarity and personality back to your marketing copy, while driving results. We'll walk through examples of what good messaging looks like on websites, in emails and in marketing materials. Plus, we'll share best practices for how you can transform your own messaging to ensure your buyers know exactly why they should buy your product.

Join us for a fun and insightful discussion!

About the speaker:
Jared Blank is a messaging consultant who writes Gobbledy, a weekly newsletter about the language of marketing that has been called "a must-read for marketing nerds." Previously, Jared held senior marketing roles at several software companies, including VTEX (a publicly traded ecommerce platform), the scheduling platform Doodle, and marketing automation firm Bluecore. Earlier in his career he ran eCommerce for Tommy Hilfiger.