The New Revenue Engine: GPTs for Sales Teams and B2B Websites

Many companies are experimenting with AI, but few have turned those experiments into reliable systems that sales and marketing teams use every day. Fragmented content, inconsistent messaging, weak governance, and disconnected technology stacks keep AI initiatives stuck in pilot mode rather than delivering measurable business outcomes.
This session explores how organizations can operationalize AI through GPT systems that power internal sales messaging and external website experiences. Using real examples, we will show how marketing content and sales knowledge can be structured into AI systems that help sales teams generate accurate messaging and enable AI-driven website discovery.

From the visitor’s perspective, it feels like a smart search, knowledgeable concierge and a product expert all rolled into one. Instead of digging through pages, they just ask: “How does pricing work?”, or “Is this SOC2 compliant?” "Can you integrate with Salesforce?” and the answer is generated instantly based on your approved content.

ABOUT THE SPEAKER:
The session is led by Mark Goloboy, Founder and CEO of Market Growth Consulting (MCG) and a long-time SAMI member. MGC helps B2B companies modernize go-to-market operations by combining strategy, marketing technology, and practical AI systems that accelerate pipeline and improve revenue performance.