Sales Engineering Finland

* "Selling to Smart People: Navigating Technical Buyers, Government Clients, and Risk-Averse Stakeholders" with Aziza Ibrayeva, CEO at Celstrat https://www.linkedin.com/in/aziza-ibrayeva/
Aziza has sold to defense agencies, satellite operators, and SAR data buyers, people who don’t fall for fluff and don’t move fast. This session is about how she handles high-stakes, complex sales cycles where credibility, timing, and stakeholder buy-in matter more than charm. Aziza will share lessons she has learned (some the hard way) and how she approaches selling when the buyer knows more than she does, technically.

* "Buyer enablement" with Sami Suni, CEO at Showell https://www.linkedin.com/in/sami-suni/
As everyone knows, B2B selling today is not just about persuading. It’s about guiding buyers through a complex process that often involves many internal stakeholders. Buyer enablement means giving buyers the knowledge and confidence they need to make a decision. It is a buyer-first mindset. Sami Suni, CEO and Founder of Showell, has worked with hundreds of sales teams across industries and seen what makes them successful. In this 20-minute keynote, he shares practical examples like for example of how Showell and its customers support buyers with the right tools and tactics. You’ll get ideas to improve your sales process and help buyers move forward with clarity and confidence

* Panel: "Day-to-day use of AI for a technical sales professional"
Panelists:
Aziza Ibrayeva, CEO at Celstrat
Janne Korhonen, Sales Engineer at InterSystems

Doors open 16:30
Starting at 17:00