Design Thinking for Sales Engineers: Sponsors - Troops, Vivun and Cloudshare

Sales Engineers of New York (SENY) and our sponsors - Vivun, Cloudshare and Troops.ai invite you to celebrate SENY's 3 Year Anniversary and the first post-covid in-person networking event! You will also learn how to introduce design thinking to sales engineers through an action-packed, fast-paced interactive lecture that highlights the mindsets, tools and steps needed to apply a human-centered design process to core technical sales functions like discovery, demo and POCs.

SENY was formed in 2018 to connect all current and aspiring SEs of New York area. One of the challenges we found was that a lot of SEs (current or prospective) did not have a community where they can discuss issues related to the field of sales engineering. Join our Slack and LinkedIn channels today: https://www.salesengineersny.com/sign-up

During this one hour presentation, we will go over the basic steps of Design Thinking: Empathize→Define→Ideate→Prototype→Test.
Through interactive exercises, we will practice some of the tools embedded in each step. Eventually we will distill the learnings into practical nuggets that can be used by an SE as they perform their job.

The talk is being delivered by Rakesh Chaudhary who spent most of his career at Akamai Technologies, a pioneering cloud services company that delivers up to 30% of the world’s web traffic. Most recently, Rakesh was Akamai's Global Director for Technical Sales focusing on their Web Performance product line. In 2019, Rakesh quit Akamai and founded Dojo Labs (https://www.dojolabs.net/) - a firm providing training and consulting services to B2B tech companies - with the goal of enabling technical sales teams to achieve higher productivity and effectiveness.

Logistics: Please arrive at Craft Restaurant, 43 E 19th St, New York, NY 10003 (19th between Park and Broadway) and look for signs for a private entrance for SENY event. We will have hosts guiding you to our area. Please plan to arrive between 5 - 5:30 pm so you can settle in. If you have any issues, please message @senyfounders on our slack.

Agenda:

• 5-5:30 pm: Doors Open & Arrivals
• 5:30-6 pm: Networking and Introductions
• 6 -7 pm: Design Thinking for Sales Engineers talk
• 7- 8 pm: SE Social and Networking Hour (Snacks and Beverages provided)

Thanks and we are looking forward to seeing you!

• SENY Organizers