Why a new playbook is needed to grow pipeline

Jon Jones, Director of Business Development will lead a discussion around a modern approach to prospecting and what it's going to take to build pipeline in 2023. During the discussion, he will share practical tips on how to leverage third-party intent data with your sales and BDR team. He will talk about why traditional approaches to prospecting are killing email deliverability and how to set your business development team up for success in 2023.

Jon Bio

Jon Jones is the Director of Business Development for Axonfiy. He currently supports a team of 13 Business Developments Reps here in Canada and in the UK. Jon has held a number of positions within Axonify including; Customer Success Manager and Account Executive.

Axonify is a Waterloo-based technology company focused on improving frontline team member performance. The intelligent enablement solutions provide training, communication, and task management solutions that fit in the flow of work. Industry-leading organizations like Kroger, Walmart, and Johnson & Johnson trust Axonify to power their frontline performance. Axonify recently acquired Nudge Rewards in Toronto and in 2021 to extend its product offering supporting frontline teams.