Navigating the Cross-Border Challenge: Scale Up Your U.S. Sales Team

A bigger market means bigger opportunities—but with today’s shifting Canada-U.S. dynamics, scaling south of the border isn’t as straightforward as it used to be.

Join us as we discuss what it takes to break into the U.S. market today. We’ll tackle the challenges of hiring top sales talent, share proven strategies for building a winning team, and explore how to attract, retain, and motivate the right people—all while navigating the nuances of American sales culture.

If the U.S. is on your growth roadmap, this is a conversation you won’t want to miss.

Key takeaways

• A great sales team is a game-changer. A high-performing team isn’t just about closing deals—it’s a strategic asset that drives growth.
• Hiring right makes all the difference. Finding and recruiting the right sales talent is critical to scaling successfully.
• The U.S. sales market plays by its own rules. Understanding its unique dynamics is key to building a team that delivers.
• Top talent won’t just come to you. You need the right strategies to attract, retain, and develop high-performing sales pros.
• Motivation fuels performance. The right compensation and incentive structure can make or break your team’s success.
• American sales culture is its own beast. Adapting to how business gets done in the U.S. is essential for winning in the market.

Whether you're looking to expand into the U.S. market or refine your existing approach to talent acquisition, this event is your chance to learn from the experts and network with peers tackling similar challenges

The panel will be moderated by Kristina McDougall (Managing Partner at Artemis) and feature Jill Juntzi (VP People and Culture at Miovision), John Beresford (CRO at BrandPilot AI), Kristen Condon (Chief Customer Officer at Sales Talent Agency). Register Now