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How SaaS & SMB Software Companies Turn Embedded Payments into a Scalable Revenue Engine

Our guest speaker this week is Dima Yurchenko, a Partner Acquisition Manager at SumUp, one of Europe’s leading fintech companies serving 4M+ merchants across 37 markets.
For many SaaS and SMB-focused companies, payments are still treated as a third-party utility instead of a strategic growth driver. Yet embedded payments have become one of the most powerful ways software platforms can increase revenue, improve retention, and expand internationally.
In this workshop, we’ll explore how portfolio companies across industries such as hospitality, sports, wellness, healthcare, field services, retail, and e-commerce can integrate online and in-person payments directly into their products to create new recurring revenue streams and stronger customer relationships.
We’ll cover:

  • What makes a strong embedded payments opportunity
  • How software companies monetize payments successfully
  • Common mistakes founders make when evaluating payment providers
  • Key signals investors should look for within their portfolio
  • Strategies for international expansion and cross-border payments
  • Real partnership examples from across Europe, including SaaS integrations and international merchants

#### **Who should join:** Startup founders, scale up team leaders, mentors and investors.

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About the Organizer – SIA: Startup Investor Accelerator
SIA is a dual-track program for startups and investors. Startups can receive €100–200K in funding through our investment rounds. Investors learn by doing—developing their angel investing skills in real deals.

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