Mastering Google Ads for B2B Lead Generation

Your Google Ads campaigns should be a lead-generating machine, not a money pit.

If you're a B2B marketer tired of bleeding budget on high CPCs while your sales team complains about junk leads, this meetup is for you.

What You'll Learn:

• The 3 fatal mistakes killing 90% of B2B Google Ads campaigns
• How to slash your cost-per-lead by 40-70% (real client examples)
• Audience targeting strategies that actually work for complex B2B sales cycles
• Landing page optimization that turns clicks into qualified pipeline
• Campaign structure frameworks proven across 100+ tech companies
• How to use the new Google Ads features correctly for B2B, including Performance Max and Search Max

Who Should Attend:

• Marketing Directors/VPs at B2B companies
• Growth marketers managing Google Ads budgets
• Anyone spending $10K+/month on search ads without the results to show for it

Your Host: Ryder Meehan, Co-Founder of Upgrow - the performance marketing agency behind $100M+ in B2B ad spend. We've helped companies like Split, E2Open, and Pandia Health turn their Google Ads from budget drains into predictable lead machines.
The Reality Check: Most B2B Google Ads campaigns fail because agencies treat your complex tech product like a retail store. We'll show you what actually works when your sales cycle is 6+ months and your buyers need to understand sophisticated solutions.
What You Get:

• 45-minute deep dive with real campaign examples
• Q&A with someone who's actually done this at scale
• Actionable takeaways you can implement tomorrow
• Free campaign audit checklist

Fair Warning: This isn't a generic "Google Ads 101" session. We're going deep on B2B-specific strategies with real data from real campaigns.
Bring your questions. Leave with a plan.

How to Join on Zoom:
Join Zoom Meeting
https://us02web.zoom.us/j/88911206836?pwd=0u5ikgDtZEWiLoMvZ6GfVgEXRId1DK.1

Meeting ID: 889 1120 6836
Passcode: 883026

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Join instructions
https://us02web.zoom.us/meetings/88911206836/invitations?signature=gPK85YC06Zbzy7qfibf9dihochsiaIA7GVCW0l9urUw