Startup Founders' Guide to Building an Effective Go-To-Market Strategy

Every startup's success hinges on a well-crafted go-to-market strategy. At this live online event, we unlock the secrets to defining and reaching your target market effectively. You'll gain insights into identifying your ideal customer, crafting a value proposition that resonates, and deploying marketing tactics that convert. If you're determined to accelerate your startup's journey from concept to market leader, this event is your stepping stone.

❯ What You'll Learn:

• Why do you need a clear go-to-market strategy
• A step-by-step approach to defining your product-market fit, target audience, competition, and distribution
• How to differentiate your product from the competition

❯ Featured Speaker:

• Daniel Francavilla - Marketing Advisor & Brand Strategist at DanielDoes.co: Daniel is a marketing advisor, strategist, founder and mentor making a positive impact. He is a Certified Brand Strategist, college educator, member of the Canadian Marketing Association and a recipient of a 40 Under 40 Award. After graduating from OCAD University, Daniel founded Now Creative Group in 2013, later acquired by creative performance agency King Street Media in 2021, where he is a partner. The agency also launched a content platform and studio called CreatorClub in 2022. As an advocate for social good Daniel continues to run ACCESS, a nonprofit he founded as a student in 2006, which provides funding and mentorship for youth-led initiatives. His latest venture, The Good Growth Company, provides training for social good organizations to upskill their teams and scale their mission.

❯❯ This live, interactive online event promises valuable insights. Ensure your participation by RSVPing at https://fi.co/startupwebinar/17501 to receive the Zoom URL.