Vitals of UX writing: Applying methods and techniques in the medical industry

One goal of UX writing is to get the right words in the right place at the right time. However for some industries that’s not just a goal, it’s a necessity. This event will focus on two UX writing projects in the medical industry: measuring users’ responses to medication reminders and getting women to perform a urine test.

In the two talks we’ll hear about:

• Using new methods to measure and validate UX writing
• Adjusting voice and tone
• Guiding users during a very personal experience
• Getting a high performance rate with simple UX writing techniques

Speaker bios:
Oren Shapira
Oren combines psychology and technology to create digital solutions that meet people's needs and engage them. He is currently a Senior UX Researcher at Bizzabo (a fast-growing event tech company) and the co-leader of a large Israeli behavioral science community. Prior to his current role, he served as Director of Behavioral Insights at Medisafe medication management solutions. Oren completed a PhD in social psychology at Tel Aviv University and a postdoc at the University of Chicago Booth School of Business. He has written multiple blog posts on behavioral science, including a post on the touch points between social psychology and UX writing.

Amalia Katz Doron
Amalia is the Director of Brand at Healthy.io. Following a business degree and after dabbling in PR and political media consultancy Amalia entered the Israeli tech ecosystem. Amalia’s experience ranges from bootstrap startups to fortune 500 companies and agency work in between, specializing in building brands, finding their voice and communicating it to potential users. Today Amalia leads Healthy.io’s creative studio, working hard to make healthcare delivered at the speed of life a ubiquitous concept.

Avner Gicelter
Avner is the Design Director at Healthy.io. After graduating from Shenkar school of design and completing an internship at one of Israel’s top branding firms, Avner joined the tech world. He now has nearly a decade of experience designing products and perfecting user experience, all while working on his award winning personal project “TLV Buildings''. Today Avner leads one of health tech’s biggest and most diverse design teams ranging from product designers through motion designers to marketing designers - all on a mission to bring healthcare to sync with our users' different speeds of life.