Bill Slawski | Barbara Starr: Ranking in Google Since Advent of Knowledge Graph

A Two Person Panel Discussion/Presentation by Bill Slawski and Barbara Starr

User experience drives search engines, and hence their results. Search Engine Result Presentation/Placements naturally follow that route.

This means that search results are no longer exclusively based on just ranking criteria. Amongst other critical factors is understanding the notion of 'ordering vs ranking', the impact of context and many others.

http://photos1.meetupstatic.com/photos/event/a/2/3/1/600_437741521.jpeg

Bill Slawski and Barbara Starr, our guest speakers

http://photos2.meetupstatic.com/photos/event/d/9/e/f/600_436675791.jpeg

What else you will discover:

1. Understanding Google's patents that impact Search Engine Result Placements

2. Templates/slots pertaining to placing results (entities) in places such as:

-Knowledge graph panels
-Standard Organic results arenas on the screen
-Answer boxes

3. How the above pertains to:

-Bookings
-Hotels
-Appointments
-Rumored "buy" button supposedly coming soon

Full appetizers and Sandwich spread - courtesy of Seer Interactive and MOZ

2 drink tickets per entrant - courtesy of Seer Interactive and MOZ

The Details:

Date: June 23rd, 2015
Tuesday
Time: 6:00-9:00

Courtyard San Diego - Old Town
2435 Jefferson Street
San Diego, California 92110 USA

http://www.marriott.com/hotels/maps/travel/sanot-courtyard-san-diego-old-town/

Parking: FREE - Parking structure at the end of Conde Street.

Drinks: 2 free drinks per person

$20 Prepay

$25 at door

This event will sell out.

http://photos4.meetupstatic.com/photos/event/b/3/9/2/600_431745970.jpeg

Our Valued Sponsors

http://photos3.meetupstatic.com/photos/event/5/c/d/6/600_436043766.jpeg

http://photos2.meetupstatic.com/photos/event/2/d/8/5/600_437711653.jpeg

http://photos2.meetupstatic.com/photos/event/a/3/6/c/600_437741836.jpeg

http://photos2.meetupstatic.com/photos/event/a/3/5/4/600_437741812.jpeg

http://photos2.meetupstatic.com/photos/event/a/3/c/3/600_437741923.jpeg