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Digital Signs for the Little Guys with Emily Cohen

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Digital Signage is a great way for businesses to connect with their customers with high quality videos and messaging. This seminar shows how small businesses can get great looking digital signage without breaking the bank. We will cover what goals businesses should have in mind when creating their content, and how to execute a signage plan to achieve these goals. Emily will show a few specific real world digital signage examples to help illustrate concepts in how to run a great signage campaign, while minimizing production costs. Emily will also go over where the current state of technology is for all forms of digital signage. Attendees will see the step they can take to ensure their content is on the right track, and how to make the most out of their digital signage systems.

About Emily Cohan

Emily Cohan has ten years of motion graphics and web design experience. In 2012, she founded It’s Great Media, a ninja design agency that provides affordable, high-quality digital signage content, corporate videos, and other marketing materials to small businesses everywhere.

Emily has spoken at the Digital Signage Expo in Las Vegas, earning praise from industry experts. Emily has also spoken at several events around California about digital signage, and leads monthly workshops in Santa Cruz. She is currently writing a book, that explains digital signage best practices to small business owners. Her goal is to revolutionize the way small businesses think about both digital signage and corporate video, by producing effective and memorable content. Emily graduated from Johns Hopkins University in 2006 with her Bachelor’s in Public Health.

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