From Passion to Brand: Launching a Startup in Uncertain Times

What does it really take to turn an idea—and a passion—into a business?

Join us on Tuesday, April 7 at 6:00 PM at Tumbleroot for a candid, behind-the-scenes conversation with James Kibler, founder of Truchas Outdoors, as he shares the journey of launching a new clothing brand rooted in the rugged landscapes of northern New Mexico.

James didn’t start in fashion—he started on the rivers.
As a fishing guide who has spent years exploring the terrain, waters, and wild places of New Mexico, he’s now building a brand inspired by that experience and lifestyle.

In this session, we’ll explore:

• How to turn a passion into a real business
• What it actually looks like to launch a product-based brand from scratch
• The challenges of starting up in today’s environment—including tariffs, supply chain uncertainty, and market volatility
• Lessons learned (so far) from being in the early stages of building something new

This will be part founder story, part practical conversation, with time for open discussion and Q&A.

If you’ve ever thought about starting something of your own—or are in the early stages—this is a chance to hear what it really looks like, beyond the highlight reel.

Come for the story. Stay for the insights and connections.

Food and drinks available at Tumbleroot.