Sending holiday cards is easy. Sending them **strategically** \- so you stay top\-of\-mind and generate referrals \- is where the magic happens\.

In this fast, practical workshop, we’ll map out exactly **who** should be on your list, **what** they should receive (card for all, gifts for top tiers), **when** to mail for maximum impact, and **how** to execute without chaos.

You’ll leave with a simple tiered plan, a reverse timeline, and the tools to get it done in a single afternoon.

Hosted by **Debbie Mauro & Sara Basloe**, this session is perfect for agents who want to turn seasonal goodwill into year-round pipeline—without being salesy.

# You’ll learn how to:

* Build a **tiered list** (VIPs, Warm Connections, Sphere) in your CRM
* Send **one cohesive card** to everyone (mailed), plus the right **gift** to Tiers 1–2
* Set a doable **reverse timeline** from “in-mailbox” date back to printing and handwriting
* Choose **easy platforms** (Mailbox Power, SendOutCards, Canva Print, etc.)
* **Batch, delegate, and track**—including QR code ideas and a January follow-up touch
* Budget smart: counts × (card/gift + postage) with a small “oops” buffer

# Perfect for

Real estate agents, teams, and ISAs who want a done-with-you plan to send cards that actually **drive conversations and referrals**.

Debbie Mauro

Santa Barbara Real Estate Investors Association

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Dan Ringwald

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Gonzalo Gonzalez

Holiday Cards that Spark Referrals: How to for Real Estate Workshop

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Santa Barbara Real Estate Investors Association

Holiday Cards that Spark Referrals: How to for Real Estate Workshop

Santa Barbara Real Estate Investors Association

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