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Designing the User Experience

Speakers: Jason Wehmhoener, Cloud Forest Design
Nadine Schaffer, Cloud Forest Design

Designing the User Experience

User Experience Professionals Association (UXPA) defines user experience in this way:

Every aspect of the user’s interaction with a product, service, or company that make up the user’s perceptions of the whole. User experience design as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound, and interaction.

Additionally, the UX designer has the goal of making this user experience usable, useful, desirable, valuable, findable, credible and accessible. That’s a lot to keep in mind!

In this talk, Jason and Nadine will explain how UX designers gain an understanding of their users’ tasks (and the way they think about them), how they use this knowledge to design better UIs and better content, and finally how these designs are validated and evolved over time as users continue to interact with the product.

We’ll also briefly describe the deliverables often used by designers to communicate their work to clients, and how best to prepare yourself for engaging a user experience design agency to contribute to your product design process.

Jason Wehmhoener and Nadine Schaeffer, Cloudforest Design

Since 1996 Nadine Schaeffer and Jason Wehmhoener have been helping companies both large and small execute a user-centered design process. Our seasoned expertise in interaction design, information architecture, user research, visual design, and frontend engineering has aided many large and small companies launch successful products. Our clients have included Apple, Google, Yahoo, Plantronics, Cisco, Juniper Networks, Oracle, Adobe, Seagate, Citrix, Disney, Sunrun, Fiserv, E*Trade, Verizon, and many more.

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  • Brian S.

    Great topic attracting a wide range of attendees, resulting in a very engaging night. Cheers.

    December 3, 2012

  • A former member
    A former member

    Thanks for the slides and chat! It was awesome and super insightful. Would you guys mind uploading a PDF or Google Docs PP for the non-mac users (yes, I know, shame on me...I know....)


    November 8, 2012

  • August M.

    This was one of the best of these New Tech Meetups. The presenters really knew their stuff and new how to share it. A few slides were too dense, but they were to illustrate the process, not for us to read the content, so that was OK.

    November 8, 2012

  • Simone C.

    I enjoyed it -- finally, a topic I really resonated with. Not that the previous topics weren't valuable, they just weren't relevant to my daily work. The slides were hard to read -- too much content for that display. But I thought it was indeed an enjoyable Meetup, the first one I've been to in a year or so.

    November 8, 2012

  • Melody S.

    Captivating topic. Everyone can benefit from using/applying this process.

    November 8, 2012

  • Brian C.

    I appreciate the time and effort that goes into any meetup. Great turnout and venue! The presentation was difficult for me to follow. I would suggest less text and perhaps a few clear talking points per slide.

    November 8, 2012

  • Andrew M.

    Great presentation tonight. Thank you Jason and Nadine. For anyone who wants the slides here's the link:

    2 · November 7, 2012

  • Sara I.

    The CloudForest presentation was one of the BEST New Tech Meetups in recent months. Yeah!

    November 7, 2012

  • Andrew M.

    I just returned from GigaOm Roadmap - a conference that looked at Design in the Age of Connectedness. One main take away was how profoundly user experience design affects your product's success. Jason and Nadine really know their stuff and I look forward to hearing what they have to share.

    1 · November 6, 2012

  • A former member
    A former member

    Looking forward to this event! I've also added it to the Application Developers Alliance Events page here:

    October 30, 2012

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