From SEO to GEO: How to Get Found in AI-Generated Search

AI is changing search forever. Instead of ranking links, today’s engines deliver answers. In this session, you’ll learn how to make your content discoverable in ChatGPT, Perplexity, and Google’s AI Overviews through Generative Engine Optimization (GEO). We’ll cover real examples, early data, and practical steps you can apply now to prepare your brand for the AI-driven search era.