Personal Branding for Tech Leaders

### Workshop Objectives

• Empower Founders to discover and embrace their authentic selves.
• Align personal branding with mental, emotional, and physical well-being.
• Provide practical tools and strategies to thrive in personal and professional spheres.

### The Personal Branding Framework

#### Introduction:

• Define personal branding and its importance.
• Outline its impact on personal and professional growth.

#### Identifying Your Goals and Your WHY

• Uncover the emotionally driven motivations that fuel your journey.
• Connect your goals with your core values for lasting impact.

#### The Human Element:

• Identify your "why" and core values.
• Embrace authenticity to build trust.

#### Your Purpose:

• Define your value and craft a mission aligned with audience needs.

#### Aligning with Your Audience:

• Match your expertise with audience expectations.
• Understand their needs and determine where they engage.

#### Crafting Your Brand:

• Develop a consistent style, voice, and story that reflects your authentic self.

#### Building & Growing:

• Share impactful, consistent content to expand your reach.
• Network effectively and adapt based on feedback.

#### Measuring Success:

• Set clear goals, track progress, and refine strategies to stay on track.

#### Overcoming Challenges:

• Address imposter syndrome and self-doubt.
• Stay authentic and handle criticism with confidence.

### Location:Online

### Why You Should Attend:

• Gain clarity on why personal branding is essential for startup success.
• Get expert guidance on how to build and amplify your personal brand.
• Collaborate with a small group of founders and CEOs to brainstorm strategies and overcome challenges.
• Build long-lasting relationships with entrepreneurs who share your vision.