Look Again, Sharot & Sunstein
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From Nature: "Neuroscientist Tali Sharot and behavioral economist Cass Sunstein accept that habituation--getting used to things--'is crucial for survival: it helps us adapt quickly to our environment'. However, dishabituation is crucial to new experiences. Their wide-ranging book covers both. A chapter about the German people's incremental habituation to Nazism in the 1930s considers the 1961 experiments of psychologist Stanley Milgram, in which a participant complied with told to apply incremental electric shocks to a human subject."
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Look Again, Sharot & Sunstein