An Agile Coaches Guide to Showing Your Value with Bob Galen

Some of the biggest questions facing Scrum Masters and Agile Coaches today, whether external consultants/contractors or internal employees; Coaches or leaders are—

· What do you actually do as a coach?
· What difference are you making? What is your value?
· How do I measure your impact?
· Why do I need you as my coach?
· Do I really need your role in my organization?

Challenging questions to answer, right?
The premise of this talk is that most coaches are fundamentally unprepared to answer them. That is, many of us struggle to communicate our value, while not appearing self-centered or braggadocios.

In this workshop we will explore how to effectively navigate these value-based questions. We’ll begin in the client entry process and discuss keys for setting up win-win coaching agreements and managing expectations. Next, we’ll explore a wide variety of approaches for measuring agile coaches, their value, and their impact. While there is no singular metric, you’ll be exposed to many successful approaches. Finally, we’ll talk about the importance of brand building and not being shy or reticent in talking about you, which is a problem for so many coaches.

We’ll wrap things up with a Dojo session where we practice strategies for everyday, value-based situations, so you can leave with new ideas and skills and increased confidence.