Why You Should Treat Your Product as if it Were Alive with Sander Dur

In this webinar, we’ll introduce the core idea behind The Anatomy of a Product and explore a provocative question: what if we treated products as if they were alive?

We’ll briefly cover why the book was written, what problem it aims to solve for product leaders and teams, and why traditional, static views of products no longer hold up in complex, fast-changing environments. From signals and feedback to growth, decay, and even end-of-life, we’ll discuss how thinking of products as living systems leads to better decisions, healthier teams, and more resilient outcomes.

Expect practical insights, sharp metaphors, and a fresh perspective on product thinking, designed to challenge how you see your product today and how you shape it tomorrow.