From Imposter Syndrome to Empowered

seaDUXX: Seattle Women of Design and UX
seaDUXX: Seattle Women of Design and UX
Public group

Best Buy Technology Development Center

1000 Denny Way f8 · Seattle, WA

How to find us

To get to the Best Buy offices, enter on Boren Ave and take the elevators up to the 8th floor. Parking is limited in SLU, but there are a few nearby garages: 2200 Public Parking (Whole Foods Garage) 202 Westlake Ave. N 2201 Westlake Ave. Garage

Location image of event venue


Whether you’re just starting out or have several years of experience under your belt, it’s easy to get overwhelmed by imposter syndrome.
(Cue the inner critic: What do I know anyway? Am I good enough to deserve this opportunity? Why should anyone listen to me?) Part of being a UX-er or designer is having a point of view, and it’s hard to do with these types of questions ringing in your head.

Jessica Eggert & Ashby Fiser join us for some real talk on what imposter syndrome is and how you can counteract it. They’ll share their own stories plus tactical advice on how to move past uncertainty and become empowered and confident in your work. This fireside chat will be moderated by Cheryl Couris, and hosted by Best Buy. Huge thank you to Best Buy for hosting!

** Schedule **
6:00 - 6:30 pm Doors open, mingle and enjoy a drink and snack
6:30 - 7:30 pm Fireside chat with Jessica & Ashby + Q&A
7:30 - 8:00 pm Wrap up, chat with the presenters, and continue mingling!

** Jessica Eggert **

Jessica Eggert is a former D&I, Operations and HR Executive and current entrepreneur, with 10 years of experience working in technology and startups. She is now a co-founder of Leg Up Care (, a startup that works to simplify the child care process for working parents.

Jessica is passionate about creating inclusive experiences for people, especially women and underrepresented individuals. Coupling her passion with her experience of growing her career in places where not many black women are given opportunities to get ahead, she spends time on the side coaching and mentoring women to help them own their career and find professional success.

When Jessica isn’t working, you can find her traveling or exploring Washington with her husband and 5 year old son.

** Ashby Fiser **

Ashby has been experiencing life on this planet since she was born. For the last decade or so she has been creating unforgettable experiences at the intersection of form and function as a leader, visionary, and practitioner. She’s helped create high-impact and high-value products for companies large and small including Amazon, Google, Deloitte, Wells Fargo, Exxon, Kohl’s, and many more.

Her current professional endeavors include authoring a book on gender bias in corporate america, leading product and technology for the National Democratic Training Committee, and helping other humans evolve their lives and careers as a professional mentor and speaker.

She also makes cheese, hand-milking her goats Rosemary and Jasmine, every morning and evening.

** Cheryl Couris **

After gigs in UX at both Google and Microsoft, Cheryl recently landed a new role as a UX product design lead for Cisco Webex mobile. She has over 10 years of design + UX problem solving experience for tech, big brand campaigns and enterprise software solutions; loves whiteboarding, storytelling, and using her graphic design background to find interesting ways to fuse beauty with tech. Cheryl is an artist, DIYer, and UX instructor at School of Visual Concepts. She is also a working mom—this event is her final hoorah before welcoming baby #2 in March!

** Best Buy **
We at Best Buy work hard every day to enrich the lives of consumers through technology, whether they come to us online, visit our stores or invite us into their homes. We do this by solving technology problems and addressing key human needs across a range of areas, including entertainment, productivity, communication, food, security and health.

Best Buy’s Seattle office opened in 2015 as a place to experiment and create new digital products, services and experiences – focused on designing mobile apps that connect the digital world with our brick-and-mortar stores. What started with 4 employees in an unfinished workspace has grown into a fearless team of 150 with a wide diversity of backgrounds, experiences and perspectives.