Name: International SEO, SCE, Social SEO and Web Performance
Start: 2024-05-10T16:00:00+02:00
End: 2024-05-10T20:00:00+02:00
Location: Cotton House Hotel, Autograph Collection

I am pleased to announce our 3rd Search Barcelona, taking place on Friday, May 10th from 16h until 20h.

Talks will be in Spanish and in English.

We will have four speakers share their SEO and Social Media tips with us at The Library (first floor) of the The Cotton House Hotel, Barcelona.

Address:
Gran Via de les Corts Catalanes, 670,
L'Eixample, 08010 Barcelona,

Time:
16h - 20h

Agenda:

* 16h - Doors open
* 16h25 - Welcome
* 16h30 - Natalia presents (talk in English)
* 16h45 - Q and A
* 16h50 - Jaime presents (talk in Spanish)
* 17h05 - Q and A
* 17h10 - Break
* 17h30 - Kate presents (talk in English)
* 17h45 - Q and A
* 17h50 - Estela presents (talk in Spanish)
* 18h05 - Q and A
* 18h10 - Networking

We have the room (the library) until 20h.

**Natalia Witczyk**
***Everything you need to know about hreflang***

Hreflang is the first word when it comes to International SEO, yet it is still a big unknown to many SEO specialists. Luckily, this talk should clarify every doubt related to this subject.

We'll cover everything you need to know about hreflang, from the basics to the nitty-gritty details. Expect to walk away with a clear understanding of the do's and don'ts, as the talk will not only talk about the technical details but also the real-life examples and use cases.

Both junior SEO specialists and the more advanced audience will learn something new, as during the talk we will progressively move towards more complex hreflang issues and the correct ways to fix them.

**Jaime Sanchis Forés**
***SGE: Cómo adaptar tu estrategia SEO al nuevo buscador***

Jaime Sanchis Forés, SEO Project Manager en Havas Market, hablará de cómo adaptar su estrategia SEO para el nuevo buscador SGE, con una caso práctico y metodología a aplicar en un proyecto de Ecommerce. Con enfoque en el contenido, EEAT, y en cada una de las tipologías de página de la tienda online y su sector.

**Kate Busby**
***How Social SEO can supercharge your employee advocacy program on social media***

By the end of this 15-minute talk, the audience will have: - Definitions: Social SEO and Employee Advocacy
\- How Social SEO transforms employee advocacy programs
\- 3\-step guide to implement social SEO in your employee advocacy efforts
\- How to track and measure social SEO
\- Free toolkit to get started

**Estela Franco**
**Todo lo que Lighthouse te está mostrando (pero tú no estás viendo)**

Lighthouse es una muy buena herramienta que puede ayudarte a encontrar problemas de performance y sugerencias sobre cómo solucionarlos. ¿Pero sabes realmente cómo interpretar los datos y la información que se puede leer entre líneas? En esta charla, Estela te mostrará cómo sacar el máximo rendimiento de la información que te brinda Lighthouse para priorizar las mejoras de performance que más impacto tendrán en tus métricas

[Estela Franco](https://www.linkedin.com/in/estelafranco/) es una especialista en Web Performance y SEO técnico con más de 10 años de experiencia en el ámbito digital. Es una apasionada del desarrollo frontend y le encanta hablar y compartir sobre WPO, SEO técnico, JavaScript y Jamstack.

Trabaja como Web Performance, Specialist en Schneider Electric. Además, es Google Developer Expert en Web Technologies y Storyblok Ambassador.

Purchase your ticket on [Universe](https://www.universe.com/events/search-barcelona-international-seo-sge-and-social-seo-tickets-N6DM85) to guarantee your place and see you on May 10th !

We have the Library (on the first floor) of the Cotton House Hotel.

One ticket includes coffee, tea, juices and sandwiches (vegan options too).

Jo Juliana Turnbull

Search Barcelona

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International SEO, SCE, Social SEO and Web Performance

Cotton House Hotel, Autograph Collection

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