Why Marketers Can't Tell Stories and The Secrets of Visual Search
Details
We just finished the celebrations of the 9th birthday and we have our spring event already planned.
RSVP on Eventbrite to reserve your place:
https://www.eventbrite.com/e/why-marketers-cannot-tell-stories-and-the-secrets-of-visual-search-tickets-94156465523
Sponsored by Threepipe, we have Katie Lorenz, Account Director speaking about:
"How Jennifer Lopez Invented Visual Search And Why It Will Be The Primary Behaviour for Shoppers of the Future"
We have the upstairs of the Theodore Bullfrog reserved for us from 6pm on Wednesday, March 4th.
Visual search provides an entirely new pathway to product discovery, allowing shoppers instantly narrow the scope of their product search to find what they want with a single action. With 62% of millennials demanding visual search over any other form of search, it is critical to understand the underlying technology powering it and how adapt as the technology matures.
Why visual search and image search are different
How visual search technology works
Latest industry innovation likely to lead to mainstream usage of visual search
What is next for visual search optimisation
Rob Langfield Newnham from Klipr will present:
"Why Marketers Can't Tell Stories"
Following on from a talk on the future of Voice Search and AI in the content industry at Digital Elite Camp last year, this talk will draw on analysis of nearly 4500 pieces of content across travel, finance, and fintech to explore:
The two facets of an engaging story and how those relate to popular media
How headlines including "how" crop up for a minimum of 11% of finance content pieces and 6% of travel - and why "who" can be the better option
How to hit your audience's buttons, but also use their needs to build a successful content piece
Why politics is like sports and how you can connect your story to the same emotional drives - using teams and existing emotional investment
Klipr is the Digital PR tracking platform that automatically finds your campaign backlinks and coverage, organises them into detailed reports, and analyses their SEO value to show how they contribute to your and your clients' sites.
While Rob is currently the Product Manager of the automated Digital PR coverage tracking platform Klipr, he's also been a researcher & data analyst, a copywriter, and a creative strategist over the past three and a half years. The main things that link his career together are problem-solving and panicking, though not necessarily in that order.
Reserve your place for our spring event today:
Thanks,
SEO Jo and Tim Sheed
Why Marketers Can't Tell Stories and The Secrets of Visual Search