Search London's 11th Birthday Party - Featured Snippets and Tech SEO

Search London is celebrating turning 11 years old with Crystal Carter, Natalie Mott and Skye MacInnes who will talking about "Featured Snippets and Tech SEO"

Block out your diaries for:

Date: Tuesday, April 26th
Time: 5:30pm - 11:00pm

The talks will begin at 6:30pm so arrive as soon as you can.

Location:
Theodore Bullfrog pub
26-30 John Adam St,
London WC2N 6HL

Nearest tubes: Charing Cross and Embankment

We have the first floor of the pub.

Come and celebrate turning 11 with us.

Crystal Carter is our first speaker of the night and will present:
Top of the SERP: Rich Results and Featured Snippets in 2022

Rich Results and Featured Snippets are an effective part of your SEO toolkit. But within an ever evolving SERP landscape, how can you ensure that your content is reaching potential customers in the most effective way in 2022?

In this talk we‘ll look at the latest developments in Google’s Featured Snippets, Rich Results and how you can optimise your site, where you might find challenges, and which tools can help stay a cut above.

Crystal Carter the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy and more.

Natalie Mott will present:
Website Migration Disasters and How To Avoid Them

In this talk Natalie will share how she approaches website migrations with an emphasis on risk assessment, minimising traffic loss and maximising traffic gain. She will highlight the common migration pitfalls that we see time and again in our industry and explain how we can prevent these from happening.

Natalie Mott has almost 15 years’ experience in leading SEO teams and in hands-on delivery of effective technical and on-page SEO, digital PR, and content marketing strategies for some of the world's best-known brands, across a wide range of verticals. Natalie is also an experienced industry speaker, a keen advocate for mental health support within the marketing industry, and a champion for diversity and inclusion within the field.

Skye MacInnes will talk about:
What to do When Tech Changes are Slow

Skye will share how Mediavision utilised data to improve organic performance while waiting for SEO tech changes to be implemented. A look at a few ways in which you can use data to significantly improve your SEO even when the big tech tickets are being held up.

Skye is from South Africa and has worked in SEO just short of 9 years with SA, AU and UK clients across fashion, FMCGs, ecom, property and travel.He is currently a senior SEO exec at MediaVision where he works on tech seo, onsite, content/pr support as well as account management. He is new to London, having just moved from Cape Town in February 2022.
Skye is also a musician in his spare time (guitar) and has played shows in Europe and the UK.

There will be lots of time for Q and A and for networking as well as having some food, drink and cake.

To reserve your place, please buy a ticket on Eventbrite and RSVP here on meetup. All monies raised from the ticket sales will go to the International Red Cross who are helping all those affected by the war in Ukraine. You can buy as many tickets as you like as all the money will go towards the International Red Cross.

Thanks to our headline sponsor Wix, we will have some drinks and party food at the event. Wix gives you out-of-the-box SEO solutions for meta tags, URL structure, canonical tags, structured data markup, robots.txt file and so much more. And these features are completely customizable to give you control over SEO performance.

Shout out to Tela for sponsoring our cakes at our party. Come early and get your own birthday cupcake. Tela is a full-service digital agency who have been marketing brands online for 25 years this year! They will be also be celebrating after the summer.

If you want to attend in person, please RSVP here on meetup. We have limited space at the Theodore Bullfrog. Once you RSVP we you will be included in the emails to keep you updated about the event.

Thanks,
SEO Jo and Tim