Name: Tech SEO AND How to be an LGBTQ+ Ally in Marketing
Start: 2023-05-16T17:00:00+01:00
End: 2023-05-16T19:00:00+01:00

Our next online event will take place on **Tuesday, May 16th at 5pm BST.**
We will host the event on Remo.

Please purchase your ticket here on [Eventbrite](https://www.eventbrite.com/e/tech-seo-and-how-to-be-an-lgbtq-ally-in-marketing-tickets-619853016057) and you will be sent an email to join the event on [Remo](https://remo.co/homepage-2).

We have two speakers taking to the stage on May 16th, [Ebere Jonathan](https://www.linkedin.com/in/eberejonathan/) and [Sarah McDowell](https://www.linkedin.com/in/sarahmcduk/).

Our first speaker of the night is Ebere Jonathan. Ebere will speak about:

**Harnessing Noindex and Canonical Tags to Maximize SEO Impact**
Noindex and Canonical tags are two powerful HTML Tags that are often overlooked but has the potential to significantly improve your website traffic when used correctly.

In this talk, the audience will gain a clear understanding of:

1. What these two tags do and the proper way to use them to optimize your website for search engines.
2. How to manage duplicate content and crawl budget using these tags
3. How to Analyze your own websites for opportunities to use these tags
4. Learn tips for implementing these tags correctly and gain insights from real-world example of website that have successfully improved their traffic through the use of these tags.

And real world example of websites that improved their traffic by implementing these tags correctly.

Ebere has BioMedical degree and switched to Digital Marketing in 2020. She is an SEO and Data Analyst, having completed the first cohort as a Technical SEO Trainee of the FCDC. She then worked as Tech SEO Consultant at The Graydot Company, an SEO Agency in the USA.

After the networking, S﻿arah McDowell will be talking to us about:

**How to be an LGTBQ+ ally - when it comes to marketing, SEO and websites**

Being an LGBTQ+ ally is important in all walks of life. Sarah, an out and proud lesbian of 9 years (she's hinted at throwing a party when she reaches 10...) shares ways in which you can be an ally and be more inclusive when it comes to websites, marketing and SEO eg inclusive language and imagery, not alienating people with security practices and gender questions, not jumping on the pride bandwagon, and so much more! She also shares why this is important, what an ally is and her own experiences. After this talk you'll be armed with loads of different ways that you can support the LGBTQ+ community, and make them feel included and represented.

Sarah McDowell is a digital marketer, specialising in SEO. She currently works for the podcast hosting company Captivate, as the SEO Manager. She is also an international speaker, podcaster, kickboxer (early days) and at the end of 2022, became a book co-author including SEOin2023 by Majestic and In House SEO Success by Blue Array. Sarah runs the SEO Mindset podcast with Tazmin Suleman.

O﻿nce you have purchased your ticket on [Eventbrite](https://www.eventbrite.com/e/tech-seo-and-how-to-be-an-lgbtq-ally-in-marketing-tickets-619853016057), you will be sent a link to join using Remo. You will need to register with [Remo](https://remo.co/homepage-2) before you join the event.

Jo Juliana Turnbull

Search London

Technology

SEO (Search Engine Optimization)

Internet Professionals

Social Media Marketing

Online Marketing

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