What should I optimize with schema markup and why? - Martha van Berkel

In this online webinar, Martha will go through the process for creating a schema markup strategy to answer the question "What should I optimize with schema markup and why". As she goes through the process she will share a process for identifying the pages (and page sets) and also figuring out the best type of schema markup to do for a given page to maximize rich results in search. Come ready with a site you are trying to optimize and with all your schema markup questions!

You’ll learn:

• How to build a schema markup strategy for any type of website
• How to classify a page with the right schema.org Class
• How to prioritize markup based on ease of implementation and value

About Martha van Berkel

Martha van Berkel is the CoFounder and CEO of Schema App. Martha and her team do structured data 365 days a year. She uses her expertise to educate her clients, and help the search community do proper, connected schema markup. Prior to starting Schema App, Martha worked at Cisco for 14 years. Martha has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a rower and a Mom of two energetic kids.

Martha van Berkel is the CoFounder and CEO of Schema App. Schema App translates website content into the language of search engines so content can be understood by search engines resulting in more traffic and more leads. Only Schema App has an enterprise-grade solution that works with all websites, all content, without an IT Developer. Martha and her team do structured data 365 days a year. She uses her expertise to educate her clients, and help the search community do proper, connected schema markup.

Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years responsible for the global online support strategy. During her career at Cisco she was an intrapreneur, starting new organizations, or introducing new technology to Cisco's global customers and partners.

Martha has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a rower and a Mom of two energetic kids.

Twitter: https://twitter.com/marthavanberkel?lang=en

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