Leveraging Creative Tactics to Elevate Your Facebook Ads ROAS - Akvile DeFazio

Facebook and Instagram continue to be powerful and lucrative platforms, especially for advertisers. As more brands join in to compete for impression-share across these two sister platforms, it is crucial to find new and unique ways to stand out and drive results, even in the wake of a global crisis.

In this session, you will learn how to accomplish your various goals by driving more engagement and traffic at lower costs while boosting your bottom line, through creative tactics and optimizations as they relate to your:

• Campaign structure
• Ad placements
• Audience targeting
• Creative assets
• and more!

About Akvile DeFazio

Akvile DeFazio is the President of AKvertise, Inc., social media advertising agency.

As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, President of AKvertise, does best. As a conversion-driven marketer, she is passionate about helping businesses expand their online visibility and reach their goals via Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads. Akvile specializes in working with ecommerce brands, mobile apps, events, and musicians. Prior to launching her social media agency in 2014, she spent more than a decade working in-house at a variety of companies, ranging from outdoor gear and apparel ecommerce, to pet health insurance, online publications, and event marketing via paid search and social.

Twitter: @AkvileDeFazio and @AKvertise

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