Using Automation Tools to Speed Up Your B2B Customer Discovery
Details
As many companies embrace digital marketing as an integral part of marketing strategy, LinkedIn is among the best platforms. The network has close to 700 million users. Considering its analytic tools and ease in precise targeting, LinkedIn is an effective lead generation and customer discovery platform.
Previously, LinkedIn was seen as a network of connecting employers with employees. However, times have changed, and companies appreciate LinkedIn as an essential tool for testing business ideas, building brand awareness, forming partnerships, and generating leads.
The high number of users can seem overwhelming as you try to target your audience. Consistently following the right groups, connecting with relevant people, or liking the right pages can be an uphill battle. That is where LinkedIn automation and standardized processes come in.
They make the work easier, more productive, and more effective when used correctly. This session will go into the details on how to set up customer discovery experimentation plan and KPI’s, leverage LinkedIn buyer personas, LinkedIn groups and LinkedIn messaging automation. We will show you how to build an easy to adopt and proven automated process to speed up your customer development and schedule frequent interviews with your early adopters on auto-pilot.
You will also get an overview of the automation tools that you should use, and the ones you should not use, a set of proven messaging templates that can be easily adopted for any B2B case.
BIO:
Thorsten is the founder of Innovare AI, a Customer Discovery and Lead Generation platform. Innovare AI assists startups and SMEs in the US and Europe to test business ideas and build automated lead generation and sales systems.
Thorsten has more than 20 years of experience in digital marketing and innovation management.
He is a two-time digital agency and innovation consulting owner (more than 10 yrs scaling experience) and worked for one of the largest global advertising firms as digital innovation lead. He has run 1000s of marketing campaigns for 100s of companies such as KFC, Kmart, United Airlines, Hertz, Hilton, VW, GM, Nivea and more.
He is also a mentor for B2B startups in growth strategies from accelerators such as SU Ventures, WeWork Labs, Google for Startups, Tehnopol and Signals. He is also the ambassador of Singularity University in Berlin, a Silicon Valley Think Tank for disruptive innovation.