Storytesting for Startups — Validate Your Brand & Message Before You Scale

What if your next blog post, cold email, or landing page could double as a real-time brand experiment?

Your product is new, your brand is evolving, and your target audience is still being defined. This hands-on workshop helps early-stage startup teams use content marketing as a rapid experiment platform for validating product narratives, brand positioning, and customer personas. Through a proven "Storytesting" framework, founders and marketers will learn how to craft testable messages, match them to strategic channels, and measure what resonates. So you can double down on what works and stop wasting runway on what doesn’t.

Michael Semer is a seasoned content strategist and messaging expert who helps early-stage and growth-mode tech companies craft compelling brand stories that drive measurable results. With decades of experience across B2B SaaS, fintech, and AI-driven startups, Michael has partnered with companies like Ivanti, Versapay, Billtrust, and Mitratech to develop full-funnel content strategies that elevate positioning, accelerate MQL growth, and clarify go-to-market narratives. His deep expertise in content operations, SEO, and AI-enhanced workflows enables him to rapidly build messaging frameworks that resonate with target personas and align with business goals. Whether leading storytelling workshops or architecting campaign strategy, Michael blends creativity with precision to help startups grow smarter and scale faster.