DAA Seattle Chapter Happy Hour

Why Digital Analytics Needs the Humanities

What is the role of empathy in digital analytics? All too often we see data as a capital T truth—hard numbers, fact, science. But even data is meaningless without interpretation, and because so much depends on that interpretation, data analysis demands things like humility, integrity, and empathy. Cali Pitchel, Director of Marketing at Analytics Pros, will lead a discussion about the intersection of data and the humanities, and together we'll explore the stories we tell with data.

For this DAA Chapter event in particular, please register directly with DAA (http://www.digitalanalyticsassociation.org/calendar_day.asp?date=1/8/2016&event=513)!