Digital Analytics: Data Privacy / ITP2.1

Please join Seattle Digital Analytics Meetup for our June event!

This month we are being hosted by Adswerve.

Topic Summary:
By now, many of you have heard and read about ITP2.1. Introduced by Apple in February, ITP2.1 purges most first-party cookies after 7 days and blocks all third-party cookies by default, rendering long-tail measurement in iOS 12.2 and Safari 12.1 difficult. In short, it will disrupt marketers and agencies ability to track, analyze, measure, target and personalize content for Safari users. But how big (or small) is the impact? We'll discuss the impact and how Adswerve is working to help solve the issue with a new ITP2.1 Investigator Tool, which allows users of the tool to measure how much traffic comes from Safari, the average time between user visits and more.

Agenda
6:00 - Network
6:30 - Talk Start