Product Led Sales - The Whys, the What's, and the How's

EVENT DESCRIPTION
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Learn the whys, whats, and hows of product-led sales (PLS).
Product-led sales is the motion that starts with users finding value in the product, then sales reaching out to the right accounts to educate them that there is a better product tier for them. Much of this is accomplished by combining product usage data, customer intent signals, user behavior tracking, experimentation, and more. Learn it from Hari Nayak, Co-Founder and CTO of Groundswell, who will educate us on the concept, and share tips and techniques, followed by deep Q&A as always.

ABOUT SEATTLE PRODUCT-LED GROWTH GROUP
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Welcome to the Product Led Growth group meetup. Our goal is to form an interactive group where individuals and organizations meet each other beyond Slack/Telegram/Discord communities.
Who should attend?
If you are in the field of building/growing SaaS products and are interested/in using Product Led Growth (PLG) techniques to build, grow and monetize your SaaS products, this group offers an opportunity to network, learn from each other, and share stories and practices. We welcome members from all stages of their professional careers.

• Startup Founders who want to learn and implement Product Led Growth strategies, and empower their non-technical team members to make changes to improve customer conversion.
• Growth Product Managers, Product Ops, and Customer Success Managers who want to take greater ownership of improving customer activations, engagement, monetization, and retention.

ONLINE BROADCAST
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• This is an In-Person event.

PARKING
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BUILDING 20 / REDMOND REACTOR
Feel free to park in our parking lot without registering your vehicle.

BUILDING 16
In the case that our parking lot becomes full, we suggest that you park across the street at Building 16 in the stalls with the “Visitor Parking” signage. You’ll need to provide us the below information and then our lobby host can email the Building 16 Lobby Team that you’ll be parking in their lot, after you’ve parked your car over there.

• Full name
• Car description (make, model & color etc.)