Advanced Search Engine Marketing Strategies

We are very pleased to host three experts, Lars Hirsch, Amy Hebdon, and Tori Cushing for this evening full of expert advice on interesting advanced SEM topics!

Lars will share practical tactics from his research at Microsoft and he promises to answer search marketers' burning question: Should You Bid on Your Own Brand Name?

Amy, from Blast Analytics & Marketing, Unlocks the Magic of Segmentation Using the Adwords Interface.

Tori Cushing will reveal advanced Moz Tools' secrets for search marketing campaign strategies and competitive research.

PRESENTATION DETAILS
Lars is Group Product Manager at Microsoft and leader of Bing Ads' Advertiser Science function. He looked at Bing's data and found some surprising conclusions. He'll break down the data and explain how companies can play offense and defense with their bidding strategies.

Amy, Blast Analytics & Marketing's expert paid search strategist, will dive deep into Google's AdWords. It continues to provide marketers with an increasing number of targeting options but the current interface reporting platform can be confusing to downright deceptive so she's going to help us get a handle on it. She'll explain how to use built-in segmentation tools to get the real story on your campaign's performance. That will help us all make better decisions and improve our ROI.

Tori will reveal some of the lesser known tips of competitive research using Moz's tools. By using Moz's top 3 most popular tools, Tori will walk through looking at what competitors are doing and how you can do it better!

Admission is $10 (please pay above). Free for Moz employees.

PRESENTERS
About Lars Hirsch (https://www.linkedin.com/in/lrhirsch)

http://photos2.meetupstatic.com/photos/event/3/2/f/f/600_441853055.jpeg

Lars is a product, engineering, and analytics professional with 15 years of online experience. He is currently leading Bing Ads' Advertiser Science function which consists of teams of Big Data PhDs working on topics such as attribution modeling, ad copy quality metrics, and other exciting projects. He's @larshirsch on Twitter.

About Amy Hebdon (https://www.linkedin.com/in/amyhebdon)

http://photos1.meetupstatic.com/photos/event/c/b/4/0/600_442072032.jpeg

Amy is a Paid Search Strategist at Blast Analytics & Marketing. She has over 10 years experience optimizing paid search campaigns to hit aggressive KPIs, and has audited and managed more than 100 accounts. Her husband is also a PPC marketer, and they're starting to forget how to talk to other people about other subjects. She tweets from @amyppc.

About Tori Cushing (https://www.linkedin.com/in/toricushing)

http://photos3.meetupstatic.com/photos/event/8/3/5/6/600_442713622.jpeg

Tori has been in Inbound Marketing for five years. She has worked for agencies, in house and now for Moz.

Tori has been spreading data tips, training and tuTORIals, in the industry for five years now. Her passion is taking unusable or ugly data and turning it into something beautiful and actionable. Tori has worked as an SEO for small consulting company, an agency, and in-house. Now she spreads some SEO training to Moz customers everywhere. She tweets from @toricushing.

WHERE

Moz is in Downtown Seattle at 1100 2nd Avenue in Suite 500. Please arrive by 7:30 p.m. because that's when the doors and elevator are locked.

Welcome!