ASO, Mobile App Store Marketing and Everything Else to Get Your Apps Found

App marketing and store optimization strategies that win customers take us to Tune this month! Two of Seattle's top app marketers will present their paid and organic secrets during an evening full of expert advice on advanced app marketing! Join us as:

Jai Jaisimha, of Appnique, breaks down top paid strategies to drive app installs at a high ROI, plus how to influence organic ASO ranking and innovative data sourcing.

Tam Phan, of Tune, will cover App Store Analytics - what marketers need to know about the current state of search and Deep Linking.

PRESENTATION DETAILS

PAID UA STRATEGIES: Getting effective app install results from Facebook, Google, and Twitter requires careful attention to targeting. In this talk, Jai will cover strategies and tools for optimizing targeting on these networks with a particular focus on keyword/interest targeting.

He will also explain how these strategies fit alongside native advertising approaches such as Facebook’s lookalike audience targeting or the use of first and third party data from a data exchange or DMP.

BACK TO THE FUTURE WITH ORGANIC ASO: The App Stores are constantly changing. Strategies that may have worked well in the past, may not work so well today. Tam will dive into what Marketers need to know about the current state of App Store Search and strategies to tackle it.

PRESENTERS

Jai Jaisimha

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ABOUT JAI

Jai Jaisimha (https://www.linkedin.com/in/jaijaisimha) is a longtime Seattle-area resident and the CEO and Founder of Redmond based Appnique. Appnique provides tools and services to assist app marketers in achieving enhanced reach and ROI on Facebook and other networks. In past lives, Jai has held leadership roles at AOL, Medio, Microsoft and RealNetworks. His Twitter handle is @jjaisimha.

Tam Phan

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ABOUT TAM

Tam Phan (https://www.linkedin.com/in/tphant) is an Organic Growth Specialist on the App Store Analytics team at TUNE, the leading app attribution and analytics company based in Seattle, WA. He focuses on helping marketers increase organic user acquisition.

Networking starts at 6 p.m. Pay online until noon the day of the event or we can take $10 cash at the door. Light refreshments will be provided.

WHERE:

Tune, formerly HasOffers, the premier international app marketing and tracking firm, has generously offered to host this meetup.

Tune's Cafeteria is at 2125 Western. Come early to find parking and be aware that some streets require pay parking until 8.