The Winner Effect (Ian Robertson) - (El Café at Ora - Sunnyside)

What makes a winner? Why do some people succeed both in life and in business, and others fail? Why do a few individuals end up supremely powerful, while many remain powerless?

The "winner effect" is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders.

As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter and more confident. The more you win, the more you will go on to win.