Rung 2: Marketing

Audience building & positioning
Home base = email list: #1 priority for owning your audience.
Place signup opportunities everywhere; give a clear, valuable offer.
Blog/site should be flexible, track visitors, and host your best work.
Social media = outreach, it is not the sales floor.
Pick 1–2 platforms; be consistent, not spread thin.
Light, human posts keep you present (dog pics, daily writing notes).
Every ad/post → direct to your landing page, not scattered links.
Optimize Amazon/AuthorCentral: categories, keywords, free preview, clean URLs.
Know your reader: genre, sex, age, income, zip code → target properly.