SEMPO NY "How Leading with Intent Changes the Agency Conversation"

PLEASE SIGN UP FOR THE EVENT THROUGH THE LINK PROVIDED, YOUR NAME WILL NOT BE ON THE REGISTRATION LIST WHEN YOU RSVP THROUGH MEETUP.

Register Here. (http://www.sempo.org/events/EventDetails.aspx?id=838739)

You are Invited to an informative event sponsored by Google and SEMPO.

Mobile has completely altered consumer behavior and the idea of the "funnel" is replaced by a path to conversion which is totally fragmented. Hence the reason that Micro-Moments are so important; they happen at any given time on the path to conversion. And this process effects both SEO and PPC teams!

Consumers come in and out of the path at any given time and at any given place. They go backwards, forwards and frequently just stop… until they come back again.

When agencies solve for customer intent, they elevate performance marketing to a much more strategic level.

And one of the most important questions is “How should digital agencies on a whole approach Micro-Moments and the Intent-Based approach in the RFP process?"

The panel of industry experts will discuss best practices and how to leverage Intent-Based Marketing and Micro Moments in order to be there in the right "moment".

Panel Questions That Will be Addressed

• What is Intent-Based Marketing?
• How should agencies approach speaking about Micro Moments when speaking to prospects about SEO and PPC?
• How to help clients get to their consumers in the right "moment".
• How to develop content around intent.

Agenda:
6.00 – 6.30: Arrival, drinks, food, and networking
6.30 – 7.00: Panel discussion
7.00 – 7.15: Q&A
7.15 – 8.00: Networking
The Event is free for members and $25 for non-members to attend and includes 1 drink ticket!

Register Here (http://www.sempo.org/events/EventDetails.aspx?id=838739) by July 20th.

PLEASE SIGN UP FOR THE EVENT THROUGH THE LINK PROVIDED, YOUR NAME WILL NOT BE ON THE REGISTRATION LIST WHEN YOU RSVP THROUGH MEETUP.