Semantic Advertising

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Details

Details: http://www.swnyc.org/... (http://www.swnyc.org/index.php?title=Semantic_Advertising)

Session Type: Panel-Business-Technology
Session Level: Beginner-Intermediate

Semantic Advertising is the application of semantic technologies to advertising solutions. The goal is to semantically analyze and classify online content for targeted advertising and to exploit Semantic Web technologies for inventory management and advanced matching. In this session of the New York Semantic Web Meetup we will take a look at and discuss the foundation and the future application of semantic technologies in the advertisement industry. A panel of experts will discuss with you what's involved, how you can adopt the technology early and how you can benefit from improved semantic matching in advertisement.

Panel Moderators

Mills Davis, Managing Director, Project10X (http://www.project10x.com/)
Mike Dunn, CTO & VP, Interactive Media, Hearst Corp (http://www.hearst.com)

Panel Members

Sacha Carton, Director of the Board, ad pepper media (http://www.adpepper.com)
David Dunne, EVP/COO, Edelman Digital (http://www.edelman.com)
Geoff Reiss, General Manager, Digital Newsweek (http://www.newsweek.com)
Evan Sandhaus, Semantic Technologist, New York Times (http://www.nytimes.com)
Amiad Solomon, Founder & CEO, Peer39 (http://www.peer39.com)
Paul Sundue, Director of Online Production, DDB (http://www.ddb.com)

Organizer

Marco Neumann, KONA
Eric Hoffer, Second Integral