eCommerce Behavioral Data - How to Know Everything Before Spending a Dime

The days of "Launch and See" campaigns is behind us. When behavioral data was expensive and time-consuming, this approach was justified. Today, you can answer almost any question you have about a campaign right from your desk, before you launch.

Brian Massey lays out the business implications of cheap behavioral data, and guides you on a tour of tools that will make your digital marketing campaigns successful out of the gate.
What You'll Walk Away With:
• Why behavioral data is getting cheaper
• How behavioral science is already built into your brain
• How to use behavioral studies to build an effective landing page

Brian Massey, Conversion Sciences Founder
Brian Massey is the founder of Conversion Sciences LLC and author of the book Your Customer Creation Equation. An online marketing expert focused on the science of turning web traffic into leads and sales, his rare combination of interests and experience was developed over 25 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Founded in 2007, Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing. Brian Massey has worked with hundreds of companies to improve their online business. He has written for online publications including ClickZ, Search Engine Land and Marketing Land. He is a frequent guest on a variety of webinars and podcasts.