ReadingSEO - Women in Tech SEO on Tour

We are proud to announce our first mash-up event with Women in TechSEO: Women in Tech SEO On Tour | Reading Addition! Please only RSVP to either this event or to the Women in Tech one - not to both.

As a mash-up event, this is for a MIXED audience, so anyone can come along!

We will be joined by three amazing speakers in our industry, Steph Whatley, Emma Russell & Hannah Butcher

Steph Whatley
Steph is SEO Manager at Blue Array. This September, she had her debut talk on the main stage at BrightonSEO where she spoke about forums, communities and user-generated content. Outside work, she enjoys data, doggos, her husband Dan and Danish blue cheese.
Her session is titled "Surviving Seasonal SEO" where she will take us through planning for seasonal and demand peaks and troughs, as well as approaches for making the most of the organic traffic that’s up for grabs.

Emma Russell
Emma is Head of SEO at Contemplate Digital. After starting her career agency side at Distinction, Emma moved on to in-house roles at House of Fraser and Cosmetify before returning to agency life this year. She specialises in Tech SEO, working closely with content and development teams.
Her session is titled "Automated Content Generation" where she will share how to automatically provide value through automated content successfully as well as common pitfalls to avoid, using examples from a large affiliate site.

Hannah Butcher
Hannah is Head of Content & PR at Koozai. This year marks her decade in digital marketing, and she's planning to speak more and do more for the community for the next decade.
Her session is titled "Literacy, Keyword Research and Content Choices" where she will take us through interesting examples to help us start building audience literacy into our keyword research process, and for the content we write for brands.

Agenda
6:30: Arrivals
7:00: Introductions - Women in Tech SEO & ReadingSEO
7:10: Surviving Seasonal SEO - Steph Whatley
7:30: Automated Content Generation - Emma Russell
7:50: Break
8:10: Literacy, Keyword Research & Content Choices - Hannah Butcher
8:30: Wrap-Up & Networking

This event is sponsored by Sistrix who will be hosting a full-day workshop earlier that day.

Check it out here: https://www.sistrix.com/seminar/toolbox/

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