Google on SEO: Take It with a Grain of Salt

Hello Everyone,

Happy New Year!

We hope that you’re looking forward to an awesome 2019.

A recent post on Search Engine Land addressed Google’s internal SEO strategy which focuses on three areas: make small changes, embrace change and consolidate. On the surface many of these seem well thought out and simple, however after some consideration many of the suggested changes may not be realistic.

Therefore, this month’s presentation will focus on realistic & achievable SEO for 2019 in our presentation:

Google’s SEO Guidance: Take It with a Grain of Salt

In it Jon Lister and I will breakdown the Search Engine Land post, discuss the examples presented and suggest the optimization that most company can and should pursue. Some initiative that will be discussed include AMP, Schema, PWAs (Progressive Web Apps), Content Pruning and more.

No matter what type of site you work with, there should be actionable information for everyone.

Thanks & See you on Wednesday,

Bill