Chapter Five: Advertising on Social Media Networks

http://photos4.meetupstatic.com/photos/event/e/6/f/2/event_213899122.jpegChapter Five of our Social Media Marketing Strategy Plan focuses on advertising on social media networks.

We will discuss:

• Changes in the way Facebook operates that change the way businesses must look at advertising on that network.

• The differences between advertising on Facebook, Twitter, LinkedIn & Pinterest.

• YouTube and AdWords for Video. Should your business or organization use it?

• Best practices for maximizing ROI through social media ad campaign optimization.

As expected, “free” social media for business is becoming more and more of a misnomer as the space becomes increasingly competitive. What are realistic goals and best uses for social media advertising? When should you use it and how?

As always, we’ll break out into our Speed Tips Groups for tactical information you can put to work immediately and we’ll enjoy breakfast and professional networking.

This will be the 5th of 11 chapters in your Social Media Marketing Strategy Plan. Join us to learn and engage about a critical component of online marketing success!