SEOnerdSwitzerland at Google: 2 talks & a Q&A

Google welcomes SEOnerdSwitzerland! SEOnerdSwitzerland is a non-profit association that organizes events open to all, Sara and Isaline are thrilled to invite you to this special in-person meetup with 2 speakers & a Q&A.

In-person meetup at Google for 50 people
📅 When: August 23rd
📍 Where: Google’s EURG building, Gustav-Gull-Platz 1, 8004 Zurich → please do not go to Brandschenkestrasse or another building in Europaallee 🙂
Language: English

🚨 Please read the application process below carefully.

Agenda
17:30 - 18:00 Doors open, appetizers & drinks are served 🧃
18:00 - 18:15 Welcome & Intro by Sara and Isaline
18:15 - 18:35 Ulrika Viberg
🚀 Practical tips for auditing JavaScript Websites
18:35 - 18:45 Q&A with Ulrika
18:45 - 19:00 Break
19:00 - 19:20 Veronika Kuchynskaya
🚀 News SEO - editorial differences between Search and Discover
19:20 - 19:30 Q&A with Veronika
19:30 - 19:45 Break
19:45 - 20:05 Q&A with the Search Relation team. The Search Relation team will answer only pre-submitted questions. Participants can send their questions with their registration GoogleForm.
20:05 - 21:00 Socializing, more food & drinks 😋
21:15 Goodbye & Good Night

🎁 Practical tips for auditing JavaScript Websites
by Ulrika Viberg

As building new websites in JavaScript has become more or less a normality for web developers, SEOers also need to learn how to audit and troubleshoot JS site to ensure they are indexed properly. In this session we will look at the most important things to consider when auditing and troubleshooting, as well as getting a few tips on what tools to use.

🎁 News SEO - editorial differences between Search and Discover by Veronik Kuchynskaya

To succeed as a website publisher, journalists need to adapt the content they create to correctly impact the algorithm. Search is about increasing loyalty from readers with long evergreen content while Discover is a unique opportunity to attract new readership. New users are a must for any news website. How to search, and the way users and SEO Specialists understand 'search' has changed tremendously over the years. With tips and examples, let’s understand the different ranking factors affecting Search and Discover for News SEO.

READ THE APPLICATION PROCESS CAREFULLY
The event is free of charge but reserved for SEOnerdSwitzerland community members. We need you to fully fill out the Google Form by Wednesday August 17th.
Entry accepted only for people on the guest list. Your confirmation email is your ticket for your entry badge.

Please provide the following to enable us to prepare badges:

• your full name,
• your email address,
• Questions you would like to ask the Search Relation team.

Link to GoogleForm: https://forms.gle/tg8r5ckR2Rkx7RVD8

Here is how the registration process works
1: Join the event here on on meetup
3: Fill in the GoogleForm with your full name and your email address
4: You will then receive a confirmation email from Isaline & Sara stating that your registration is accepted
5: The confirmation email is your entry ticket to the meetup at Google. The confirmation email means that you will receive a badge to allow entry at Google for SEOnerdSwitzerland meetup.

💬 Further information
SEOnerdSwitzerland cannot be held responsible for any travel arrangements community members make to come to the event.
This is an in-person meeting. There will be no recording, no YouTube video. People not attending the event cannot submit a question to the Google Search Relations team.